![]() Brands that post helpful or informative videos on LinkedIn train viewers to expect videos-and earn more presence in the LinkedIn feed. LinkedIn users log in for an average of 24 minutes per workday ( Statista). ![]() LinkedIn Ads can be 227% more effective than other social networks ( SocialPilot).90 million LinkedIn users are senior-level influencers ( LinkedIn).92% of B2B marketers use LinkedIn ( Omnicore).It’s little surprise that 51% of marketers on LinkedIn use video. Video posts get 3x more engagement than posts with only text or images and a video post on LinkedIn is 5x more likely to start a conversation. LinkedIn users view 300 million videos per year. 8.0.3 How to Embed Videos into Company Pages.8.0.2 How to Embed Videos into LinkedIn Profiles.7.2.1 How to Share LinkedIn Videos in Articles.7.2 How to Share LinkedIn Videos in Articles.7.1 Best Practices for Video in LinkedIn Articles.6.1 Best Practices for LinkedIn Video Ads.5.3 Best Practices for LinkedIn Live Videos.4.4.2 How to Record and Share a LinkedIn Video from Mobile.4.4.1 How to Upload a Video to LinkedIn on the Desktop Site.4.4 How to Share Native Videos on LinkedIn.4.3 Best Practices for LinkedIn Native Video.3.1 How to Send a Direct Video Message Using Vidyard Chrome or Edge Extension.Direct Video Message Using Vidyard Chrome Extension 2.1 How to Post a Video on LinkedIn Using a Link (Desktop or Mobile).Linked Videos and Direct Message Videos on LinkedIn No more searching on LinkedIn and then hopping over to email to be able to send a personalized video, now it can all be done on one platform with the Vidyard Chrome Extension. Now you can elevate those connections even further with the ability to create and send video on LinkedIn in a direct message. Not only can you network virtually, but you can also search for new prospects and join peer-to-peer conversations. For any sales rep, LinkedIn is increasingly becoming an essential virtual selling tool. Any marketer already on LinkedIn looking for an advantage beyond paying to promote posts needs to look no further than video.Īnd it’s not just marketers realizing the benefits of the platform. On LinkedIn, where comments are the holy grail of social currency, things that get people talking are things that spread. “Video is the fastest growing format on our platform right now, and the one most likely to get people talking,” Pete Davies, director of product management at LinkedIn, told TechCrunch. There’s some evidence that it gives video posts priority over other posts in the feed and some of the advantages-like auto playing them, which helps capture more attention. LinkedIn’s pivot to video came late, but its conversion has been total. Learn everything you need to know to generate traffic and conversions from LinkedIn videos.Īfter a long history of prioritizing the written word, the world’s largest professional networking site LinkedIn is now a prime place to post your marketing videos. LinkedIn users watch 300 million videos per year and counting. 13 min read How to Use Each LinkedIn Video Format.
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